One nation under a groove
Whether hooking up with a former Sugababe or taking on the all mighty iTunes, bleepy twosome Groove Armada are continuing to do things their own way.
Craig Fitzsimons, 19 Jul 2007
Purveyors of big, dumb, cheesy, smirk-inducing electronica are ten-a-penny this weather, but none (with the possible exception of Fatboy Slim) have ever carried it off quite as stylishly as Groove Armada.
A major draw at beeps-and-beats festivals worldwide since their 1999 smash ‘I See You Baby’, the pair are set to make an appearance at the inaugural Irish incarnation of the Lovebox festival, which has already taken place five times in the UK to ecstatic receptions.
Featuring a mixed line-up (this year’s includes Toots & The Maytals and Super Furry Animals), Tom Findlay considers Lovebox the finest gathering of its kind anywhere in the world.
“I think it’s got everything to do with the people who run it. They know exactly what’s needed; they’ve a real feel for what it should be about, and they seem to get all the little details right. Also, they think outside the box – getting acts that you wouldn’t really think of to play. If you haven’t got the budget to get the world’s biggest bands, you need to be creative about it. So it’s just a beautiful day all round. I’m sure we’ll both run amok – well, I will – but only after the show. You need to strike a balance. I’m getting very good at pacing myself.”
Tom is in the curious position of fronting a zillion-selling, household-name group while being well able to walk down the street without being hassled or generally recognised.
“It’s good,” he reflects, “it’s nice to have your life to yourself. Our music has managed to reach a lot of people, but people probably don’t know our names and that’s fine, I don’t think I could deal with too much hassle.”
Serial collaborators, the Armada have recorded with Kylie, Angie Stone, Boy George and Mutya Buena among others. Tom has spoken in the past of an as-yet-unfulfilled ambition to shack up in the studio with Prince, and rumours abound that they might make an appearance or two on Kylie’s forthcoming album (expected some time this autumn).
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