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This Year's Model

Smart, sassy and stunning, Daniella Moyles is a successful model who makes frequent appearances in the gossip columns, alongside friends Georgia Salpa and the cast of Fade Street. Latterly, however, the 23 year-old beauty has become RTE’s latest presenting whiz-kid, joining Aidan Power on the music and sports show Bulletin TV where she gets up close and personal with some of the world’s biggest stars.

Roe McDermott, 05 Jan 2012

Having avoided the Fade Street phenomenon and its offshoots like the plague, and literally cringing every time I see yet another tangoed Irish model in LIFE magazine, standing on Grafton St. in the freezing cold to mark the release of a wannabe celeb’s fragrance ‘Eau De Desperation’, I wasn’t sure what to expect from up and coming television presenter Daniella Moyles. She did, after all, make her name on the modelling scene.

But meeting the glamorous 23 year-old in the suitably glamorous Morrison Hotel, I am more than pleasantly surprised. Apart from being obviously beautiful, she’s smart, funny and self-deprecating, and seems genuinely intrigued at the prospect of getting to talk about something other than her love-life, and her friendship with Georgia Salpa. So when the ambitious Bulletin TV presenter and psychology student tells me she’s just arrived in from a press call that involved her standing around in a pink Spandex pit-girl outfit, I want to grab her and ask her why does she do it? Well, it seems Moyles has been pondering the same question.

“Oh, please don’t say I’m a model,” she requests. “Say I’m a TV presenter. I’d never turn my nose up at modelling, but I’ve always had a thorn in my side about it to be honest. I suppose it’s because I’ve never seen myself as a model, I kind of fell into it (laughs).

“It definitely wasn’t a life ambition,” she adds, “it just became a fun way to supplement your income. But let’s face it, over here, there is an absolute cringe factor attached to modelling. There really is. Young ones in bandeau dresses with bleach blonde hair holding whatever – it’s just not very credible. And I always had an issue with being a face that didn’t speak. I mean, there’d be all this stuff about you in the papers but not one iota about what you thought was going on in the world. You’re just a press call face, promoting whatever.”

For this Naas-born fashion lover, the odd nature of Irish modelling – with its emphasis on flashing young flesh over focusing on style – is a pain in the ass, literally and metaphorically. Moyles equally laments both the lack of awareness about Irish designers, and the misconceptions young women have about the Irish modelling scene.



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